The amount of money pushing for the implementation of blockchain technologies into video games seems unstoppable, at the moment. The latest evidence comes from Twitch co-founder Justin Kan. The entrepreneur is massively supportive of cryptocurrency, NFTs, and other blockchain technologies, particularly in video games. That’s why Kan is launching Fractal, an NFT marketplace designed both for blockchain-based video games to sell NFTs directly to buyers and for NFT-owners to resell their purchases. It hasn’t been a smooth start, however.

Fractal is currently partnered with nine games to sell NFTs. These aren’t mainstream gaming partners, of course. They’re all effectively platforms for the creation and sale of NFTs, with the games behind them being secondary. Regardless, titles including Mini Royale, Nyan Heroes, Caveworld, and others are working with Fractal to sell their NFTs. It’s as simple as connecting a crypto wallet to Fractal, clicking on a game listed in Fractal’s list of partners, perusing the NFTs available for sale, and purchasing the NFT using the Solana cryptocurrency.

For the most part, each game’s NFTs are similar to what most are familiar with on social media. They’re basically “unique” randomly generated avatars featuring dogs, chickens, horses, cats, humanoid figures. Some are just simple images, others translate to in-game 3D avatars. Other types of NFTs include keys to in-game spaces and even consumable items. There are hints that NFT usage in games is going to grow increasingly experimental over time.

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What may be surprising is how expensive so many of the NFTs are. A single SOL coin is valued at around $175 at the moment, though it’s constantly fluctuating as cryptocurrencies do. A majority of NFTs being sold on the Fractal marketplace cost anywhere from 3 to 50 SOL. While some games in the future may try to make NFT usage casual and affordable, these games are clearly designed for investment.

That’s what Fractal is about, though. The games and what they offer matters little. What matters is that their NFTs are accessible and tradeable with ease. That’s also Kan’s goal, to build a neutral platform where nobody feels like they’re being “exploited by the community or the game company.” That seems ironic given the current ethical questions surrounding blockchain technologies, however.

For the time being, Fractal’s catalog of games is unlikely to cause waves in the industry. However, that’s how blockchain technologies will “boil the frog,” so to speak. Fractal will offer a simple, accessible marketplace for NFT sales related to games that most game players will likely ignore. Then, over time, more games will implement NFTs, and companies like Square Enix, Ubisoft, Take-Two, and other major publishers are joining in, too. It’s impossible to say, but Fractal could be a name most game players are intimately familiar with in the next several years.