Nintendo Reveals New Rules for Content Creators


  • Nintendo has introduced new guidelines for content creators, including restrictions on image and video-sharing activities related to Nintendo games.
  • The guidelines aim to establish respect between Nintendo’s games and the creators who play and capture gameplay.
  • Content creators must abide by the rules, which range from monetization regulations to permissions for using promotional material, and stay updated as the guidelines may be altered in the future.

Content creators will need to adjust to some new guidelines by Nintendo when it comes to image and video-sharing activities. A new wave of content guidelines has added restrictions that creators must abide by when they’re playing and sharing Nintendo games, coupled with several Frequently Asked Questions (FAQ) for further context.

As Nintendo continues to sharpen its authority over content creation regarding its products, online creators continuously adapt to the ever-changing atmosphere. The challenges that come with producing creative and original content only get tighter, with the newly established community tournament guidelines for Nintendo games that were officially announced on October 24, 2023. These will go into effect on November 15. While tournament enthusiasts will look into the regulations for their own community events, content creators must abide by their own set of rules if they wish to continue generating Nintendo-related media. It’s an effort to help establish respect between Nintendo’s games and the creators who play and capture gameplay.

After administering a brief update to its content creation guidelines, Nintendo has published a new set of regulations that touch on online video and image-sharing platforms. With a sincere opening that states that Nintendo is “humbled” by its fans’ love and passion for the games, Nintendo provides a few basic rules that won’t deny the use of its digital products. This includes footage and screenshots that capture gameplay from Nintendo games. The new set of rules is an update to the original regulations that were established on November 29, 2018.

Nintendo has administered six new rules. They range from monetization regulations to certain permissions regarding promotional material. The new guidelines for content creators are as follows:

  • You may monetize your videos and channels using the monetization methods separately specified by Nintendo. Other forms of monetization of our intellectual property for commercial purposes are not permitted.
  • We encourage you to create videos that include your creative input and commentary. Videos and images that contain mere copies of Nintendo Game Content without creative input or commentary are not permitted. You may, however, post gameplay videos and screenshots using Nintendo system features, such as the Capture Button on Nintendo Switch, without additional input or commentary.
  • You are only permitted to use Nintendo Game Content that is generated after the game has been officially released, or if it is from promotional materials officially released by Nintendo (such as product trailers or Nintendo Directs).
  • If you want to use the intellectual property of a third party, you are responsible for obtaining any necessary third-party permissions.
  • You are not permitted to imply or state that your videos are officially affiliated with or sponsored by Nintendo.
  • We reserve the right to object to any content that we believe is unlawful, infringing, inappropriate, or not in line with these Guidelines.

With the new rules in effect, Nintendo will not be able to respond to individual inquiries that may concern the above-listed guidelines. Furthermore, these said guidelines can be altered at a later date. It’s important for content creators to stay up-to-date with the rules, especially when it involves producing content with newly-released games, such as Super Mario Bros. Wonder.

Moreover, Nintendo provided several FAQs if content creators have additional questions. These FAQs involve such topics as using Nintendo Game Content, hosting gaming tournaments, recording gameplay at an event, and more. Regardless of what question a creator may have, the supplemental bits of information will provide further context. Content creators should peruse the new guidelines to avoid any issues with Nintendo if they’re interested in capturing gameplay for their own creative and editorial purposes.

Source: Nintendo

Source: Gamerant

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