Activision Blizzard Considered Other Offers Before Microsoft Deal

While Microsoft is going to be taking over Activision Blizzard, it appears Bobby Kotick was hoping someone else would eventually make the acquisition.

Now that Microsoft has arrived at a deal to acquire Activision Blizzard, smaller details are starting to leak about the things that went on behind the scenes. One of the juicier tidbits that’s hit the web since the deal went down is that Microsoft was not the company that Activision Blizzard wanted to strike a deal with.

Whether or not the deal that went down on Tuesday that saw Microsoft begin to take ownership of Activision Blizzard was the original goal, the impending merger shook the video game industry this week. However, since the news first hit, there have been all kinds of questions around the situation, including just how this all came into being. There’s also some questions about what exactly is going to happen to Activision’s CEO, Bobby Kotick.


The final disposition of the exec might be one of the reasons that Bobby Kotick was reportedly against Microsoft taking over. Instead, it appears he was hoping that one of two big companies would make the deal. According to a new report from Bloomberg, one of the two firms that Kotick was hoping would make the move Microsoft eventually made was Facebook.

facebook ceo mark zuckerberg

Officially now known as Meta Platforms Inc, Bloomberg’s report claims that it was Activision that reached out to the social media giant in order to try and get a deal done. In fact, the company that was under fire due to several lawsuits alleging a toxic work environment reached out to several suitors. The outreach was apparently in reaction to a drop in stock price for Activision Blizzard.

In the end, neither Facebook nor a second “big” company that Kotick’s company reached out to were interested in acquiring the company. It’s also not entirely clear just who this other big company was, though it should be pointed out that the number of tech or gaming companies that have the kind of capital to do this deal is not a long list.

It’s also not entirely clear how Activision Blizzard eventually arrived at the deal with Microsoft if Kotick and other execs were working behind the scenes to find another investor. It’s also not clear why Activision Blizzard appears to have originally been against making a deal with the Xbox maker. It’s possible Bobby Kotick was looking elsewhere to try and help raise the company’s stock price is that he knew part of the deal could be that Phil Spencer would ask him to leave once everything was finalized.

Source: Bloomberg

Source: Gamerant

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe To Newsletter
Be the first to get latest updates and exclusive content straight to your email inbox.
Stay Updated
Give it a try, you can unsubscribe anytime.